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Explore Miss Lizzie's in Person at MP 4.5 | M-F 10am-5pm, Sa 10am-4pm

Our Story

Welcome to Miss Lizzie’s – Fashion for the Fun of It!

When I first stepped into Miss Lizzie’s, it wasn’t just a boutique—it was a feeling. A place where style isn’t about following trends but about embracing who you are today. In 2017, after retiring from federal service and buying our retirement home in the Outer Banks, I discovered Miss Lizzie’s was for sale. The moment felt serendipitous—a chance to blend my passion for fashion with my lifelong dream of owning a business.

Miss Lizzie’s is more than just a store. It’s a space designed for vibrant, confident women, especially those 50+, who embrace life with energy, joy, and self-expression. Whether she’s retired, traveling, chasing grandkids, or simply living her best chapter yet, she embraces fashion that feels as comfortable and effortless as it is beautiful.

We carry pieces from vendors such as Sympli, Lulu-B, Tribal, and Charlie B, chosen for their ability to flatter, move, and celebrate every moment. From sportswear to leisurewear, travel-ready essentials to resort-inspired looks, Miss Lizzie’s is here to make getting dressed something to look forward to.


A Boutique with Heart & History

Miss Lizzie’s isn’t just a name—it carries a special legacy. Originally named after the founder’s daughter, Liz, the boutique has always held deep meaning. When I found it for sale in 2017, I knew I wanted to continue its journey—honoring its origins while beginning a new chapter. Though I go by Beth, my formal name is also Elizabeth, so keeping the name felt like the perfect fit—a way to preserve its history while shaping its future.

Growing up in a family-owned business environment, I always dreamed of entrepreneurship. When the opportunity presented itself, I took the leap—and ten months later, I was in place full-time! Today, Miss Lizzie’s gives me an outlet to connect, create, and celebrate fashion in ways that are both personal and community-driven.


Our Signature Style

Fashion should feel comfortable, flattering, and fun—which is exactly how we curate our collections.
Sportwear, Travelwear, Leisurewear, Resortwear
✅ Pieces that move with you and fit every moment
✅ A touch of dressy elegance for special occasions

Whether you’re packing for a getaway, heading to brunch, or just enjoying the day, Miss Lizzie’s is here to make getting dressed something to enjoy, not stress over.


The Miss Lizzie’s Experience

From the moment you step through our doors, we want you to feel like you’ve found your people and your place. Whether it’s the joyful ambiance, the perfect piece, or the warm conversation, we hope every visit to Miss Lizzie’s leaves you saying:

“Ooooooo – wow!”

Miss Lizzie’s is designed with the 50+ missy customer in mind—celebrating this underserved market with fashion that embraces her lifestyle, confidence, and vibrancy.


Fashion for the Fun of It!

At Miss Lizzie’s, fashion isn’t about labels or trends—it’s about joy. About feeling confident, expressive, and effortless in what you wear.

That’s why we say: Fashion for the Fun of It!


- Love, Beth      Beth at Atlanta Apparel February 2025